Lakey launches critical illness website

CIExpert, which goes live today, offers consumers a guide to the critical illness market and an overview of issues to be considered when choosing a policy. It aims to address difficulties consumers face when trying to understanding the "overt and subtle differences" between critical illness policies - something which Lakey, CIExpert director, said is a key factor inhibiting uptake. CIExpert aims to explain the benefits a critical illness policy can offer whilst also highlighting the fact that choosing a product on price alone is unwise. "Considering whether to purchase a critical i...