Watchdog bans RBS ‘last bank in town’ ads

Author: Rachel Dalton
IFAonline | 15 Feb 2012 | 07:15

Categories: TCF

Topics: NatWest| RBS| banks| advertising

natwest-sign

The Advertising Standards Authority (ASA) has ruled that TV ads for Royal Bank of Scotland (RBS) and Natwest misled consumers.

The ads for Natwest and RBS both included scenes where bank employees pledged their banks would "continue to provide banking services wherever we are the last bank in town".

However, a town councillor and the Campaign for Commuity Banking Services complained there are some instances in which the banks have withdrawn banking services where there are no other branches.

The complainants said Natwest, which is owned by RBS Group, had closed a branch in Farsley, Yorkshire despite being the last bank open in the area.

RBS had substantially reduced its opening hours or replaced branches with a visit from a mobile bank in some locations, the complainants added.

RBS said the ads did not specify that the bank would keep branches open, but that it would only continue to provide "banking services" to certain areas.

The bank argued it is keeping to this pledge by offering services through branches within a larger area, or via mobile banks.

However, the ASA ruled the claims made in RBS and Natwest's ads were likely to be understood by consumers that there would not be bank closures or a reduction in opening hours, and therefore were misleading.

More tcf news

Related briefings

Recommended reading

Categories

Topics

  • Comments
  • Print
  • RSS
  • Share
blog comments powered by Disqus

Related articles

Most Read

Audio / Visual

Coffee Lounge

Who picked up the gongs this year?

Protected Product Review Awards 2013

Who picked up the gongs this year?

Advisers and providers gathered at the Grand Connaught Rooms in London on 20 November to celebrate the ingenuity and the graft displayed in the protected product arena throughout the last 12 months. These awards are growing in popularity every year, and our congratulations go to the winners and highly commended.

Events

event logo

Retirement Planner Forum & Awards 2014

06 Jun 2014 - 06 Jun 2014

London, UK

event logo

International Fund & Product Awards 2014

16 Jun 2014 - 16 Jun 2014

London, UK

event logo

COVER Breakfast Briefings

26 Jun 2014 - 26 Jun 2014

London, UK

Markets

Sponsored video

Poll

Do you believe the insurance industry can deliver the Chancellor's "retirement advice for all" pledge?