Axa Wealth is developing a consumer-driven version of Elevate which will allow advisers' clients to transact directly on the platform.
Chief executive Mike Kellard (pictured) says the company has a prototype in place and will roll-out the consumer version before H2 next year. "I believe there will be lots more self-directed business as consumers become more financially educated and more people use online banking," he says. "So we will build a version of Elevate which is consumer-friendly and are working on this now in partnership with advisers." Kellard explains the new model is being developed so advisers can offer clients a consumer-only service through a white label or joint branding partnership. The first ver...
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