AXA bags award for My Budget Day campaign

The firm’s CBI-backed ‘My Budget Day’ promotion - on 12 November last year - won the SABRE award for the best communications campaign in the UK for 2007. AXA allowed all 12,000 of its own staff the hour off work and estimates that, country-wide, 250,000 working hours were dedicated to financial planning. Olivier Mariée, AXA UK group marketing director at AXA, says: “This win is a fantastic endorsement of our work and reaffirms our belief that the best way to tackle the issue of financial education is through ground-breaking new initiatives like My Budget Day.” AXA, which fended off compe...