The Association of Mortgage Intermediaries (AMI) is calling on advertising authorities to pull NatWest's MoneySense TV campaign.
Director general Chris Cummings says the service's promise of impartiality has been exposed as false. It follows an investigation which suggests MoneySense advisers have been merely pushing NatWest's own products on unsuspecting consumers. Cummings says the FSA and Advertising Standards Authority (ASA) have both asked for evidence, which he concludes is "now piling up fast". "It is now time to do the right thing and withdraw the 'impartial' advertisements that NatWest has been running on television," he says. "The banks have never been viewed as less trustworthy and every day seems ...
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