Sofa toolkit fails to sell as expected

Professional Adviser
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Adviser interest has been slow to materialise in a new toolkit from the Society of Financial Advis...

Adviser interest has been slow to materialise in a new toolkit from the Society of Financial Advisers (Sofa), which is designed to enable IFAs to convert their businesses from a commission basis to a fee basis. The Sofa Fees Toolkit has only sold around 250 copies in the three months since its launch but the society does not believe this is due to a lack of interest, rather a lack of publicity. Adrian Senior, a spokesman for Sofa, said that unlike the Find-an-Adviser service, there was no budget to advertise the Sofa Fees Toolkit. He said: "We printed the product information flyer ...

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