Protection, you've changed

The past few months have witnessed major change in the protection market. A previously static industry has become significantly more competitive due to the growth in direct to consumer (D2C) as well as advisers looking to protection as a way of assisting with the transition to a fee-based environment. The gender directive has also led to a period of price instability with sometimes significant movement on a daily basis. Advisers have also seen that the threat of aggregators has moved the intermediated market from a commoditised environment to one based on value. Consumers are used ...