Welcome to the portal: streamlining platforms

PLATFORMS

clock

Aviva is set to merge its off- and on-platform assets, with others looking to do the same. Is defining a platform harder than it seems?

Aviva’s wrap platform hit £1bn of assets under administration in September – not bad, considering it launched in 2010. But compared to Cofunds, which recently surpassed £50bn, the insurer has a lot of catching up to do. So, Aviva has hit on a novel solution: merge it with off-platform business to form one online ‘portal’. The move, expected to be officially announced on 11 April, will aim to streamline the service provided to advisers.  Using a single log-in, advisers will be able to see clients on the firm’s Bravura-powered wrap, as well as those currently accessed through the Aviva ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Will IFA-owned platforms take over the financial advice sector?

Will IFA-owned platforms take over the financial advice sector?

PA talks to industry experts on the future of adviser-owned platforms

Sahar Nazir
clock 27 March 2024 • 9 min read
CGT support from platforms now 'adviser must have'

CGT support from platforms now 'adviser must have'

Shrinking personal allowances dragging more investors into CGT net

Jenna Brown
clock 27 March 2024 • 2 min read
Aviva named the preferred platform provider by advisers

Aviva named the preferred platform provider by advisers

Quilter remains in second place followed by AJ Bell and Transact

Isabel Baxter
clock 04 March 2024 • 1 min read