AT8's Mark Loosmore reviews JCS' attempts to challenge IntelliFlo and Adviser Office with its Adviser Lifestyle and Professional products.
Last year JCS re-launched its software on an unsuspecting IFA market. In a very bold marketing campaign, a slightly annoying old fashioned Wing Commander called Fortescue jumped out from computer screens and other marketing material shouting “Jolly Clever Software!” (abbreviated to JCS for those who like me initially missed the link). While the advert may have irritated some it was certainly memorable and put JCS back in the consciousness of the IFA community. I say the brand is back because JCS has actually had a long history in the UK. While it has never achieved the market penetration...
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