Aegon reveals consumers' distrust of advisers
By Lucy Quinton Consumers do not believe that unbiased and impartial advice exists, according to research conducted by Aegon. Aegon identified and tested five advice concepts that emerged from workshops it hosted. Consumers were asked how they felt about financial planning and asked to design their ideal financial adviser or advice solution. They said they were looking to other retail industries for inspiration to give them more confidence in buying financial products. The five concepts Aegon identified were: financial guru; life coach; personal shopper; drop-in centre; and financial sup...
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