Survival of the fittest

Women are notorious for keeping a better check on their health than men. Regular screenings such as smears help to raise awareness of serious illness and encourage women to consider the implications should their health take a turn for the worst. But just because men tend to take a more 'head in the sand' approach to health risks, it does not mean they are any less at risk of contracting a life-threatening condition. When advising male clients on critical illness (CI) insurance, it may help to know the true value this type of cover can provide. Hammering home a few facts about the risks m...