Right on target

As the ageing population grows, so does the potential client base for advisers that fall into the over 50 age group. An increasing number of people do not have adequate savings or a satisfactory pension to see them through their later years. This means having the right protection in place is of utmost importance to people heading towards retirement. Although this is a growing market that has a real need for financial advice, the way in which it responds to marketing differs from other client groups. If you want to increase the number of people in the over 50 bracket on your client datab...